Mozzie Dome - Bailey Paniszczyn

What is Mozzie

Dome?

You might not be familiar with the term “Mozzie," but you’ve certainly experienced the annoyance of having your event or barbecue disrupted by these unwelcome guests! "Mozzie” is the Australian nickname for the mosquito, our least favorite party crasher.

Mozzie Dome specializes in treatments for mosquitoes, fleas, and ticks, offering solutions for special events as well as commercial and residential properties.

One of my key clients at HomeFront Brands is Mozzie Dome. I worked closely with both the HomeFront Brands Marketing team and Mozzie Dome’s management to capture their unique persona and visually articulate their vision.

Work Process

By working closely with the client, I developed a comprehensive company persona, crafting a cohesive brand identity. This was achieved through a harmonious integration of typography, color schemes, logo design, layout, and illustration, all of which collectively enhance product appeal and drive engagement.

Tone of Voice

Mozzie Dome strives to connect with its target audience through a friendly, clean, and efficient approach. They foster a welcoming atmosphere and build trust with clients through a positive and confident demeanor.

These qualities are seamlessly and deliberately reflected throughout the overall design, ensuring a cohesive brand experience.

Typography

The font pairings were carefully selected to convey a fresh and minimalist aesthetic. Bebas Neue Regular and Tisa Sans Pro were chosen for their versatility in establishing hierarchy and their complementary nature, enhancing the overall design cohesively.

Color

Scheme

For the Mozzie Dome color scheme, I drew inspiration from Australian culture. The earthy blues and greens capture the essence of outdoor environments, while the vibrant “Outback Earth” orange provides a striking accent, infusing the design with energy and dynamism.

Logo

Design

To align with the Mozzie Dome name, the logo incorporates iconography that represents both the mosquito (or "mozzie") and the protective dome. This design symbolizes outdoor protection with clarity and precision. By embracing a realistic aesthetic, the logo ensures immediate recognition and a clear understanding of the company’s mission at a single glance.

Vehicle

Wraps

I worked closely with senior management at Mozzie Dome to design and produce truck and van wraps, which are now prominently seen across the Southeastern United States. Each branding element is meticulously integrated and balanced to capture attention, enhance the company’s visibility, and drive client sales.

Package

Design

Mozzie Dome is dedicated to sustainability, exemplified by their "Saving the Bees" initiative. As part of this effort, they provide clients with seed packets that help pollinate yards. The package design features detailed information on the seed mix, growing instructions, and illustrations showing the mature appearance of each flower.