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Mozzie Dome

Branding project

Logo / Vehicle Wraps / Print Collateral / Package Design / Uniform Design

What is

Mozzie

Dome?

You might not know the term Mozzie, but you’ve definitely had an event or barbecue ruined by these pesky buggers! Mozzie is the Australian nickname for everyone’s least favorite party guest…the mosquito!


Mozzie Dome provides mosquito, flea, and tick treatments! Applications include

special events, and commercial and or residential properties.


One of my main clients at HomeFront Brands is Mozzie Dome.

I collaborated closely with HomeFront Brands Marketing and Mozzie Dome management to capture their persona and graphically express their vision.  

Work Process:


Collaborating closely with the client, I generate the company persona by creating a cohesive brand that is communicated through the melding of typography, color scheme, logo design, layout and illustration that create product desire.

Tone of Voice:


Approachable Clean

Efficient

Mozzie Dome aims to approach the target audience through an approachable, clean and efficient work style. Mozzie Dome treats clients with a friendly feel while establishing trust through their positive and confident attitude.


These attributes work cohesively and intentionally throughout the overall design.

Typography:



The font pairings were deliberately chosen to exude a fresh and minimalistic feel; Bebas Neue Regular and Tisa Sans Pro are versatile for building hierarchy and compliment each other well.


Color

Scheme:



For the Mozzie Dome color scheme, I was inspired by Aussie culture. The earthy blues and greens represent outdoor work, with "Outback Earth" orange serving as the primary accent color.


Logo

Design:



To maintain connection with the Mozzie Dome name itself, both the mosquito (mozzie) and the dome are depicted through iconography. The logo symbolizes outdoor protection. Aesthetically, realism is practiced to ensure no confusion and is visually straightforward. With one glance of the logo, one understands the company's mission.


Vehicle

Wraps:



I collaborated closely with senior management at Mozzie Dome to generate a truck and van wrap. These wraps can now be seen driving around the South Eastern area of the United States. Each branding attribute is tied in and well balanced to attract attention, promote the company, and ultimately to spur up the client sales.

Package

Design:



Mozzie Dome is passionate about sustainability; their saving the bees initiative involves giving seed packets to the clients which help pollinate yards. The package design for this includes information on the seed mix, growing instructions and illustrations depicting the final form of each flower.

Print Collateral:



Many forms of advertising collateral have been designed such as door hangers, bi-folds, magazine articles, business cards, table cloths, flags, table tents and so on.


Below includes a few examples.