Via D'oro - Bailey Paniszczyn

What is

Via D'oro?

Via D’oro, meaning "Way of Gold," was founded in Vicenza, Italy, renowned as the Capital of Gold. Vicenza boasts a rich tradition of jewelry-making dating back to 600 B.C., with its exceptional craftsmanship passed down through generations of skilled artisans.

While the foundational techniques of Vicenza’s jewelry-making have remained steadfast, the designs have evolved significantly since the Italian Renaissance. Today, Via D’oro combines timeless craftsmanship with precious metals and jewels, presenting modern designs that embody both luxury and strength.

Tone of Voice

Via D’oro’s brand pillars—cosmopolitan, luxurious, and refined—reflect the sophisticated tastes of those who choose their jewelry.

While originating in Vicenza, Italy, Via D’oro has leveraged the internet to bring its elegant designs to a global audience. This cosmopolitan approach has ignited international desire for their creations. Drawing inspiration from the Italian Renaissance, each piece highlights the natural beauty of the wearer.

Every piece of jewelry tells a unique story, blending historical craftsmanship with modern style. Via D’oro continuously innovates and modernizes its designs, all while honoring the traditional techniques of ancient jewelry-making.

Work process

For this assignment, I developed a comprehensive company persona for a luxury jewelry line. This involved crafting a cohesive identity through typography, color schemes, logo design, illustrations, page layouts, and compelling copy, all designed to captivate the senses and inspire a desire for the product.

Color Scheme

The color scheme for “Way of Gold” features warm, bronzy tones complemented by beige and green hues. This palette evokes a relaxed and sunny ambiance, reflecting the essence of luxury and sophistication.

Logo Design

Illustration played a pivotal role in crafting the Via D’oro logo. Cherubs, symbolizing sacred love and holding the highest angelic order in Heaven, were chosen for their deep cultural significance. These iconic figures have been celebrated throughout Italian history, embodying a timeless connection to divine elegance and tradition.

Website

Design

The website expertly integrates color, imagery, copy, and illustration to offer users a distinctive and engaging shopping experience.

Social

Media

The social media posts are designed using a checkerboard pattern, with each post strategically placed to create a visually appealing feed. This approach ensures a harmonious balance of color, imagery, copy, and illustration, enhancing the overall aesthetic and coherence of the profile.

Package

Design

The shipping package design employs strategic contrast to enhance visual appeal. The use of green tape introduces a vibrant pop of color against the beige tones, adding a touch of sophistication and delicate detail. This thoughtful design creates a dynamic and elegant presentation.